Rich and Clever

Gahanna, OH (RICHANDCLEVER.COM) November 05, 2007 - Rich and Clever Web Services, an Internet marketing and consulting firm based in Central Ohio, announced today that the co-owner Rich Knitter received Google’s “AdWords Qualified Individual” certification. Google AdWords is one of the top Internet advertising services and Mr. Knitter plans on utilizing its services to promote his clients websites.

Mr. Knitter has been successfully using Google Adwords to help drive targeted traffic to his clients websites for over three years. Regarding the certification, Mr. Knitter said, “This certification demonstrates that I have the skills and knowledge to effectively design Internet advertising campaigns through Google Adwords. What this means to my clients is that I can help them make the most of their Internet advertising budget, by driving the most qualified customers and leads to their website.”

The reason Mr. Knitter started using Google Adwords was to help one of his clients reach niche customers on the Internet by targeting ads to specific keyword phrases on the Google search engine. After a year of testing and adjusting the campaigns, Mr. Knitter found Google Advertising to be profitable for his client. According to Mr. Knitter, “Google Adwords has proved to be profitable for clients that have niche services and products and the results can be directly measured using Adwords and Analytics tracking tools.”

In order to become an “AdWords Qualified Individual,” Mr. Knitter had to go through extensive online training with Google. This training included managing client accounts for 90+ days, maintaining a budget level of at least $1000 during that period, reading through the training materials, watching online presentations, and passing a certification exam.

With this experience and certification, Rich and Clever Web Services (http://www.richandclever.com/), through the direction of Mr. Knitter, is better able to handle the marketing campaigns of multiple clients. Additionally, Mr. Knitter has proved that he has an in-depth knowledge of the best ways to use Google AdWords to effectively market his clients’ websites, drawing the traffic needed for a successful online presence.

About Rich and Clever Web Services

Rich and Clever Web Services is an Internet marketing firm located in Gahanna, Ohio. The company offers a broad range of services from Web Site Design to Marketing and provides professional services to clients nationwide. For more information visit http://www.richandclever.com/ or call 1-614-352-2995.

Rich And Clever Web Services recommends using iContact to manage and distribute your e-mail newsletters.  We will help you design a newsletter template, build your e-mail subscriber database, insert content into the newsletter and distribute your e-mail campaigns using iContact.

iContact Highlights:

• Automated Subscription Management:  Your subscribers can automatically subscribe or unsubscribe from their list with no interaction from you.
• Bounce-back Handling:  iContact automatically handles bounced messages, and automatically removes subscribers after five bounced messages.
• Forward-to-a-Friend: Our customers get tons of new subscribers to their lists from their own subscribers using our forward-to-a-friend features.
• List Segmentation:  With this powerful feature, you can target the most profitable customers on your list and send different messages based on list criteria.
• Newsletter Editor:  What you see is what you get with our simple newsletter editor. Just cut-and-paste your design from any popular web design software.
• Mail-Merge Personalization:  Personalize your message much further than “Dear [fname]”. You have your choice of using any field you have data for in your messages.
• Multiple Message Autoresponder:  Send out a timed series of messages based on an action or request by your customers.
• Industry Leading Deliverability:  Because of our strong commitment delivering high-quality, legal content, we have whitelist agreements with the major ISPs.
• Assured CAN-Spam Compliance:  With iContact, you can rest assured that your messages conform to anti-spam legislation and laws. We always play by the rules.
• Message Scheduling: Schedule your newsletter deliveries in advance to ensure that your broadcasts always go out on time.
• Advanced Analytics:  Learn who is (or isn’t) reading your email marketing messages and gauge the effectiveness of your marketing campaign.
• RSVP Management:  You can send and track event invitations and manage responses with just a few mouse clicks.

If you have any questions about iContact or eNewsletter services provided by Rich and Clever Web Services, please contact Rich at (614) 352-2995 or visit richandclever.icontact.com for more information and pricing on iContact!