Rich and Clever

Gahanna, OH (RICHANDCLEVER.COM) November 05, 2007 - Rich and Clever Web Services, an Internet marketing and consulting firm based in Central Ohio, announced today that the co-owner Rich Knitter received Google’s “AdWords Qualified Individual” certification. Google AdWords is one of the top Internet advertising services and Mr. Knitter plans on utilizing its services to promote his clients websites.

Mr. Knitter has been successfully using Google Adwords to help drive targeted traffic to his clients websites for over three years. Regarding the certification, Mr. Knitter said, “This certification demonstrates that I have the skills and knowledge to effectively design Internet advertising campaigns through Google Adwords. What this means to my clients is that I can help them make the most of their Internet advertising budget, by driving the most qualified customers and leads to their website.”

The reason Mr. Knitter started using Google Adwords was to help one of his clients reach niche customers on the Internet by targeting ads to specific keyword phrases on the Google search engine. After a year of testing and adjusting the campaigns, Mr. Knitter found Google Advertising to be profitable for his client. According to Mr. Knitter, “Google Adwords has proved to be profitable for clients that have niche services and products and the results can be directly measured using Adwords and Analytics tracking tools.”

In order to become an “AdWords Qualified Individual,” Mr. Knitter had to go through extensive online training with Google. This training included managing client accounts for 90+ days, maintaining a budget level of at least $1000 during that period, reading through the training materials, watching online presentations, and passing a certification exam.

With this experience and certification, Rich and Clever Web Services (http://www.richandclever.com/), through the direction of Mr. Knitter, is better able to handle the marketing campaigns of multiple clients. Additionally, Mr. Knitter has proved that he has an in-depth knowledge of the best ways to use Google AdWords to effectively market his clients’ websites, drawing the traffic needed for a successful online presence.

About Rich and Clever Web Services

Rich and Clever Web Services is an Internet marketing firm located in Gahanna, Ohio. The company offers a broad range of services from Web Site Design to Marketing and provides professional services to clients nationwide. For more information visit http://www.richandclever.com/ or call 1-614-352-2995.

Rich and Clever recently launched the redesign (and complete overhaul) of Schnetz Landscape, a Southern California landscaping company dedicated to creating dazzling environments out of each project. The site puts a new emphasis on their impressive portfolio, displaying several large images from selected jobs, and includes extensive information of the company, their philosophy and process.

We were provided with a hand crafted design and had the job of making it and the site’s content web-ready. As always the code is lean, flexible and very SEO friendly, but with Schnetz Landscape we went a step further to improve the site’s performance with clean URL’s.

If you’ve ever read a blog or shopped online you’ve probably encountered a URL like this:

www.domain.com?option=store&product=3001&view=cm

Everything after the “?” are variables (the “option” variable has a value of “store”, etc) which dynamic pages use to display the correct content. This is great because it allows information to be kept in databases, which makes it much easier to change and display without making a page from scratch for every product or post. But it also comes with problems.

Variables is a URL can give hackers clues to how the site is programmed, therefore making it less secure. URL’s should be easy to read and remember. These are not. Also, search engines don’t follow links with variables, meaning that content is never available for search results. Bad news all around.

The solution is a technique called mod_rewrite. I won’t go into the details, since these articles are for people who manage websites, not build them. But the simplest explanation is that mod_rewrite allows you to take a confusing URL like this:

http://schnetzlandscape.com/page.php?page=portfolio&portfolio=California+Casual&img=3

And turn it into this:

http://schnetzlandscape.com/portfolio/California+Casual/3/

Nice, huh? So when you ask about your new website, be sure to let us know you want clean URLs.